All tagged Dutch Bros

A tale of five coffee shops: a parable of the myth of market oversaturation

Do you like coffee? Chances are you do. If you’re an adult, you likely start your day with a cup of joe. And if you don’t have time for coffee at home, you might stop for coffee on your way to work or to take the kids to school. Or you may just like to treat yourself on occasion and I’m guessing you have your favorite place to go, for one reason or another. It may be convenient or it may be your favorite flavor, or an awesome promotion too great to pass up. Here’s a story about coffee, that’s not really about coffee at all. Let me explain.